Go from chaos to clarity.

IMPLEMENT A SIMPLE, PROVEN FRAMEWORK THAT GROWS YOUR PEOPLE AND MOST IMPORTANTLY
YOUR BUSINESS.

Are you one leadership team away from extinction or greatness?

Are you:
● Concerned this recession means you’ll lose your competitive advantage?
● Involved with too many projects demanding all your time and attention?
● The only one making decisions and coming up with all the ideas?
● Frustrated — and even desperate — that you have to tell people how to do things over and over each day?

The gap between extinction and greatness isn’t as wide as you think. Build your business on a framework that delivers results so you can feel confident in your business again.

Matt Murray

Pinnacle Business Guide

I’ll climb with you

Over 22 years ago Matt Murray started his career in the commercial HVAC & Refrigeration field. Today he is the Blue Collar King: a highly successful business owner, entrepreneur, author, coach and consultant. As such, Matt’s expertise goes far beyond “just” his technical expertise in the HVAC/R field. Matt is also an expert in leadership, business development, business systems & strategy, operations, strategic planning, sales and more.

Matt is the Founder and CEO of Evolution Mechanical, Inc., which serves the commercial and industrial HVAC/R market. He is the Founder and CEO of Blue Collar King Coaching & Consulting, through which he guides owners and would-be owners of service-based businesses in the blue collar trades to success both personally and professionally. And he is the author of the book, “The Blue Collar King’s Blueprint for Success: How to Create an Abundantly Fulfilled Lifestyle and Turn Your Service Business Into a Cash Flow Machine.”

Matt runs his life and his businesses based on strong core values, and is passionate about helping others live happy, successful and fulfilling lives.

An avid outdoorsman, Matt often seeks out speed- and adrenaline-filled adventures. He loves fishing, piloting high-performance boats, going off-roading, flying small aircraft (he’s been a pilot since 2010), scuba diving and visiting white sand beaches. He particularly enjoys spending time with his amazing wife and children, including taking family camping trips and going off the beaten path to explore the small fishing villages of Baja Mexico.

The Pinnacle Principle

People

Surrounding yourself with the right people is a necessity. To embark on this journey, you’ll need to carefully select your team. Pick people who will help raise you up, and remove people who slow you down. A unified team working toward a common goal will always get further than even the most motivated individual.

The Pinnacle Principle

Purpose

The climb to the top requires some serious thinking. You have to figure out what you’re really all about, and what makes you different. How do you stand out from the crowd? What are you bringing to the table that nobody else can provide? What story are you telling with your work? This insight will help to develop the strategy you need for the journey.

The Pinnacle Principle

Playbooks

“Just wing it” is bad advice when scaling a mountain, and it’s bad advice for business. Developing a clear-cut plan for everything you do will keep things running smoothly. Devise a strategy for business operations, meetings, and everything else you do, and keep it consistent.

The Pinnacle Principle

Perform

Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.

The Pinnacle Principle

Profit

A great strategy builds momentum over time, continuing to get better, faster, and cheaper. With the right people, a clearly defined purpose, a detailed playbook, and consistent performance, profits are nearly inevitable. Sir Edmund Hillary once said, “It is not the mountain we conquer, but ourselves.” (And as one of the first people to climb Mt. Everest, we think he’d know.)

The formula to success: the Pinnacle Principle

People + Purpose + Playbooks + Perform = Profit

People

Surrounding yourself with the right people is a necessity. To embark on this journey, you’ll need to carefully select your team. Pick people who will help raise you up, and remove people who slow you down. A unified team working toward a common goal will always get further than even the most motivated individual.

Purpose

The climb to the top requires some serious thinking. You have to figure out what you’re really all about, and what makes you different. How do you stand out from the crowd? What are you bringing to the table that nobody else can provide? What story are you telling with your work? This insight will help to develop the strategy you need for the journey.

 

Playbooks

“Just wing it” is bad advice when scaling a mountain, and it’s bad advice for business. Developing a clear-cut plan for everything you do will keep things running smoothly. Devise a strategy for business operations, meetings, and everything else you do, and keep it consistent.

Perform

Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.

Profit

A great strategy builds momentum over time, continuing to get better, faster, and cheaper. With the right people, a clearly defined purpose, a detailed playbook, and consistent performance, profits are nearly inevitable. Sir Edmund Hillary once said, “It is not the mountain we conquer, but ourselves.” (And as one of the first people to climb Mt. Everest, we think he’d know.)

Build a Category of One Company

Gain control

Grow leaders who grow companies.

Simplify your business

Implement a proven, profitable framework to scale up your people, processes and profits.

Be confident

Move your business upward with more clarity and confidence in your future.

The Path to the Pinnacle: Using customized business operating systems to drive growth

Enjoy the climb: a simple and complete guide to the Pinnacle Business Operating System

The Journey Before Us

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Have a conversation

Audition As Your Guide

Start Your climb

Your journey to the summit requires patience and an ability to play the long game. If it was easy, everyone would be doing it. You’ll need to keep your goals in mind and focus on putting your best foot forward every step of the way.

The Blue Collar King’s Blueprint for Success:

How to Create an Abundantly Fulfilled Lifestyle and Turn Your Service Business into an 8-Figure Cash Flow Machine

Feeling stuck in a cycle of wanting more but not quite being able to grasp it? Not just profits and revenue, but something deeper, something more impactful?

Matt Murray is bringing something to the table that’s designed to help you achieve that “something more” that you’ve been looking for: A new book with a fresh perspective on success.

The Blue Collar King’s Blueprint for Success isn’t your average business book. Instead, Matt pulls back the curtain on the real, unfiltered challenges of running a service business in the blue-collar trades. He digs deep, going beyond the superficial advice of most business books to explore what it truly takes to create growth and success. Not just financially, but emotionally and holistically as well.

And he does it all in clear language, without any of that academic or corporate-speak nonsense that makes so many business books difficult to follow and implement in your business.

Matt Murray
833-422-5946
Matt@BlueCollarKing.com

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